| 000 -LEADER |
|---|
| fixed length control field |
00782cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
129614 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180921 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
0000001984 A 0000000000 00 |
| 020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO |
|---|
| International Standard Book Number |
0-256-03019-7 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL |
|---|
| Personal name |
McCarthy, E. Jérome |
| 245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO |
|---|
| Title |
Basic marketing : a managerial approach / |
| Statement of responsibility, etc. |
Basic marketing : a managerial approach / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Homewood, Illinois : |
| Name of publisher, distributor, etc. |
Richard D. Irwin |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extensión |
xviii, 841 p. |
| 490 ## - MENCIÓN DE SERIE |
|---|
| Series statement |
The Irwin in Marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye índice |
| 650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO |
|---|
| Termino Temático Como Elemento de Entrada |
MERCADEO |
| 700 ## - ASIENTO SECUNDARIO -- NOMBRE PERSONAL |
|---|
| Personal name |
I. Perreault, William D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
