McCarthy, E. Jérome
Basic marketing : a managerial approach / Basic marketing : a managerial approach / - Homewood, Illinois : Richard D. Irwin - xviii, 841 p. - The Irwin in Marketing .
Incluye índice
0-256-03019-7
MERCADEO
Basic marketing : a managerial approach / Basic marketing : a managerial approach / - Homewood, Illinois : Richard D. Irwin - xviii, 841 p. - The Irwin in Marketing .
Incluye índice
0-256-03019-7
MERCADEO