| 000 | 00782cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 129614 | ||
| 003 | OSt | ||
| 005 | 20180921 | ||
| 008 | 0000001984 A 0000000000 00 | ||
| 020 | _a0-256-03019-7 | ||
| 100 | _aMcCarthy, E. Jérome | ||
| 245 |
_aBasic marketing : a managerial approach / _cBasic marketing : a managerial approach / |
||
| 260 |
_aHomewood, Illinois : _bRichard D. Irwin |
||
| 300 | _axviii, 841 p. | ||
| 490 | _aThe Irwin in Marketing | ||
| 504 | _aIncluye índice | ||
| 650 | _aMERCADEO | ||
| 700 | _aI. Perreault, William D | ||
| 040 |
_aDLC _cDLC |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c129614 _d12961400 |
||