000 | 00782cam a2200265 a 4500 | ||
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001 | 129567 | ||
003 | OSt | ||
005 | 20180921 | ||
008 | 0000001983 AN 0000000000 00 | ||
020 | _a0-256-02847-8 | ||
100 | _aHunt, Shelby D. | ||
245 |
_aMarketing theory : the philosophy of marketing science / _cMarketing theory : the philosophy of marketing science / |
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260 |
_aHomewood, Illinois : _bRichard D. Irwin |
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300 | _axviii, 515 p. | ||
490 | _aThe Irwin Series in Marketing | ||
504 | _aIncluye bibliografía e índice | ||
650 |
_aANALISIS DE MERCADO _aMERCADEO |
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040 |
_aDLC _cDLC |
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942 |
_2ddc _cBK |
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999 |
_c129567 _d12956700 |