000 00782cam a2200265 a 4500
001 129567
003 OSt
005 20180921
008 0000001983 AN 0000000000 00
020 _a0-256-02847-8
100 _aHunt, Shelby D.
245 _aMarketing theory : the philosophy of marketing science /
_cMarketing theory : the philosophy of marketing science /
260 _aHomewood, Illinois :
_bRichard D. Irwin
300 _axviii, 515 p.
490 _aThe Irwin Series in Marketing
504 _aIncluye bibliografía e índice
650 _aANALISIS DE MERCADO
_aMERCADEO
040 _aDLC
_cDLC
942 _2ddc
_cBK
999 _c129567
_d12956700