| 000 | 00782cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 129453 | ||
| 003 | OSt | ||
| 005 | 20180921 | ||
| 008 | 0000001977 N 0000000000 00 | ||
| 020 | _a0-538-22720-6 | ||
| 100 | _aTaylor, Weldon J | ||
| 245 |
_aFundamentos de mercadeo _cWeldon J. Taylor, Roy T. Shaw, Eduardo López-Ballori |
||
| 260 |
_aCincinnati : _bSouth-Western |
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| 300 | _a410 p. | ||
| 504 | _aIncluye bibliografía e índice | ||
| 650 | _aMercadeo | ||
| 700 |
_aLópez-Ballori, Eduardo _aShawm, Roy T |
||
| 040 |
_aDLC _cDLC |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c129453 _d |
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