TY  - BOOK
AU  - Shoemaker, Stowe
AU  - I. Lewis, Robert C. II. Yesawich, Peter C
TI  - Marketing leaders hip in hospitality and tourismo : strategies and tactics for competitive advantage
SN  - 0-13-118240-4
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - COMERCIO TURISTICO
KW  - ESTRATEGIAS DE MERCADEO
KW  - HOSPITALIDAD
KW  - INDUSTRIA HOTELERA
KW  - MERCADEO
N1  - Incluye índice
ER  -