@book{146472,
	author = {Hair, Joseph F. Jr and Bush, Robert P. II. Ortinau, David J. Dávila Martínez, Francisco Javier, tr. Burguete Leal, Bertha Isabel, rev. téc},
	title = {Investigación de mercados /},
	publisher = {McGraw-Hill},
	address = {México :},
	edition = {2}
}