@book{146470,
	author = {Russell, J. Thomas and Lane, W. Ronald II. King, Karen whitehill III. Mues Zepeda, Astrid Raso Arcaute, Ivonne, rev. téc},
	title = {Publicidad /},
	publisher = {Pearson Educación},
	address = {México :},
	edition = {16}
}