@book{132087,
	author = {Hiserodt, Donald D. and I. Dorr, Eugene L.  II. Contin Sanz, Agustín},
	title = {Relaciones humanas en la mercadotécnia /},
	publisher = {Mcgraw-Hill},
	series = {Curso Práctico de Mercadotécnia Mcgraw-Hill;},
	address = {México :},
	edition = {2ed.}
}