@book{132084,
	author = {Eernest, John W. and Bortoni Guzmán, Carlos H},
	title = {Técnicas básicas de ventas /},
	publisher = {Mcgraw-Hill},
	series = {Curso Práctico de Mercadotecnia, 5},
	address = {México :},
	edition = {2ed.}
}