Shaw, Roy T <br/><br/>
Marketing 
Roy T. Show, Ricahrd G. Semenik 
 - 5 
 - Cincinati, Ohio :  South-Western 
 - vi, 426 p. 
<br/><br/>Incluye índice 
<br/><br/><label>ISBN: </label>0-538-19740-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo