McCarthy, E. Jérome <br/><br/>
Basic marketing : a managerial approach / 
Basic marketing : a managerial approach / 
 - Homewood, Illinois :  Richard D. Irwin 
 - xviii, 841 p. 
 - The Irwin in Marketing .
<br/><br/>Incluye índice 
<br/><br/><label>ISBN: </label>0-256-03019-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADEO