Hunt, Shelby D. <br/><br/>
Marketing theory : the philosophy of marketing science / 
Marketing theory : the philosophy of marketing science / 
 - Homewood, Illinois :  Richard D. Irwin 
 - xviii, 515 p. 
 - The Irwin Series in Marketing .
<br/><br/>Incluye bibliografía e índice 
<br/><br/><label>ISBN: </label>0-256-02847-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ANALISIS DE MERCADO<br/>MERCADEO