McCarthy, E. Jérome <br/><br/>
Essentials of marketing 
E. Jérome McCarthy, Andrew A. Brogowicz 
 - Homewood, Illinois :  Richard D. Irwin 
 - xvii, 540 p. 
 - The Irwin Series in Marketing .
<br/><br/>Incluye índice 
<br/><br/><label>ISBN: </label>0-256-02648-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo