| 000 -LEADER |
|---|
| fixed length control field |
00782cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
218100 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180921 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
0000002006 A 0000000000spa00 |
| 020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO |
|---|
| International Standard Book Number |
970-10-5875-5 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL |
|---|
| Personal name |
Ries, Al |
| 245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO |
|---|
| Title |
La guerra del marketing |
| Statement of responsibility, etc. |
Al Ries, Jack Trout ; traducción Alfredo Salvador Díaz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| 650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO |
|---|
| Termino Temático Como Elemento de Entrada |
Competencia |
| -- |
Mercadeo |
| 700 ## - ASIENTO SECUNDARIO -- NOMBRE PERSONAL |
|---|
| Personal name |
Salvador Díaz, Alfredo, tr |
| -- |
Trout, Jack |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
