| 000 -LEADER |
|---|
| fixed length control field |
00782cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
142953 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180921 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
0000001995 ESPAN 0000000000 00 |
| 020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO |
|---|
| International Standard Book Number |
84-481-1611 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL |
|---|
| Personal name |
Lambin, Jean-Jacques |
| 245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO |
|---|
| Title |
Marketing estratégico |
| Statement of responsibility, etc. |
Jean-Jacques Lambin ; traductor Salvador Miguel ; revisión técnica Jaime Rivera, Nora Ladó |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Edition statement |
3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
McGraw-Hill |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extensión |
xxi, 610 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye bibliografía e índice |
| 650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO |
|---|
| Termino Temático Como Elemento de Entrada |
Administración de mercadeo |
| -- |
Mercadeo |
| 700 ## - ASIENTO SECUNDARIO -- NOMBRE PERSONAL |
|---|
| Personal name |
Miguel, Salvador, tr |
| -- |
Rivera, Jaime, rev. téc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
