| 000 -LEADER |
|---|
| fixed length control field |
00782cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
142594 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180921 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
0000002000 ESPA 0000000000 00 |
| 020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO |
|---|
| International Standard Book Number |
84-481-2440-0 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL |
|---|
| Personal name |
Leal Jiménez, Antonio |
| 245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO |
|---|
| Title |
Gestión del marketing social |
| Statement of responsibility, etc. |
Antonio Leal Jiménez |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
McGraw-Hill |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extensión |
xvii, 208 p. |
| 490 ## - MENCIÓN DE SERIE |
|---|
| Series statement |
Serie McGraw - Hill de Management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye bibliografía e índice |
| 650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO |
|---|
| Termino Temático Como Elemento de Entrada |
Mercadeo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
