Guerra de marcas : 10 reglas para construir la marca arrasadora (Registro nro. 142502)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00782cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 142502 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180921 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 0000002001 0000000000spa00 |
| 020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO | |
| International Standard Book Number | 958-04-6413-8 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL | |
| Personal name | D'Alessandro, David F |
| 245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO | |
| Title | Guerra de marcas : 10 reglas para construir la marca arrasadora |
| Statement of responsibility, etc. | David F. D'Alessandro, Michele Owens ; traducción Angela García |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá : |
| Name of publisher, distributor, etc. | Editorial Norma |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extensión | xviii, 201 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye índice |
| 650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO | |
| Termino Temático Como Elemento de Entrada | Administración de mercadeo |
| -- | Administración de productos |
| -- | Marcas de fábrica |
| 700 ## - ASIENTO SECUNDARIO -- NOMBRE PERSONAL | |
| Personal name | García, Angela, tr |
| -- | Owens, Michele |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libros |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central. Universidad Central del Este | Biblioteca Central. Universidad Central del Este | 08/17/2018 | CG 658.827 D141g 2001 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central. Universidad Central del Este | Biblioteca Central. Universidad Central del Este | 08/17/2018 | CG 658.827 D141g 2001 | Libros |