Fundamentos de mercadeo / Weldon J. Taylor, Roy T. Shaw, Eduardo López-Ballori (Registro nro. 129453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00782cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 129453 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180921 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 0000001977 N 0000000000 00 |
| 020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO | |
| International Standard Book Number | 0-538-22720-6 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL | |
| Personal name | Taylor, Weldon J |
| 245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO | |
| Title | Fundamentos de mercadeo |
| Statement of responsibility, etc. | Weldon J. Taylor, Roy T. Shaw, Eduardo López-Ballori |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati : |
| Name of publisher, distributor, etc. | South-Western |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extensión | 410 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye bibliografía e índice |
| 650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO | |
| Termino Temático Como Elemento de Entrada | Mercadeo |
| 700 ## - ASIENTO SECUNDARIO -- NOMBRE PERSONAL | |
| Personal name | López-Ballori, Eduardo |
| -- | Shawm, Roy T |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libros |
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