Hunt, Shelby D.
Marketing theory : the philosophy of marketing science / Marketing theory : the philosophy of marketing science / - Homewood, Illinois : Richard D. Irwin - xviii, 515 p. - The Irwin Series in Marketing .
Incluye bibliografía e índice
0-256-02847-8
ANALISIS DE MERCADO
MERCADEO
Marketing theory : the philosophy of marketing science / Marketing theory : the philosophy of marketing science / - Homewood, Illinois : Richard D. Irwin - xviii, 515 p. - The Irwin Series in Marketing .
Incluye bibliografía e índice
0-256-02847-8
ANALISIS DE MERCADO
MERCADEO